Eight Years of Digital Innovation: Che IT Group's Journey with Nettavisen

The success of Norwegian-Ukrainian business collaboration often starts with a single project that grows into a lasting partnership. Today, we're sharing the story of Che IT Group's eight-year journey with Nettavisen, one of Norway's leading online newspapers, demonstrating how Ukrainian tech expertise can create long-term value in the Norwegian market.

From First Steps to Strong Partnership

"When we started working with Nettavisen in 2014, we saw it as an opportunity to showcase what Ukrainian tech companies could achieve in Norway," Alex Lozitskyi, CEO of Che IT Group, reflects.  The initial collaboration began with developing a discount portal platform, Rabattkode, but soon evolved into something bigger.

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The partnership has grown to encompass three major platforms:

• Rabattkode - a discount portal serving over 100,000 monthly users
• Kredittkort - a comprehensive financial comparison tool
• A cryptocurrency service platform - meeting emerging digital finance needs

"The biggest challenge wasn't technical – ensuring uninterrupted service during peak loads," Alex explains. "During Black Friday, when over 100,000 users search for deals simultaneously, the system must perform flawlessly. This requires robust technology, proactive monitoring, and instant response to any issues."

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Keys to Success in the Norwegian Market

The longevity of this partnership stems from several crucial principles:"Trust is paramount in Norwegian business culture," Alex emphasizes. "Being recommended by a trusted partner opened the door, but we had to prove ourselves through actions, not just words."

The team focused on three key areas:

• Understanding Norwegian consumer behavior and market dynamics
• Maintaining transparent communication and proactive problem-solving
• Ensuring consistent quality and reliability in service delivery

Impact and Future Outlook‍

The collaboration's success is evident in its results: Rabattkode has become one of Norway's most popular discount portals, while Kredittkort is a trusted financial advisor for thousands of Norwegians. But perhaps more importantly, the partnership has evolved beyond individual projects to include strategic digital consulting.

"Success in the Norwegian market requires more than technical excellence," Alex concludes. "It's about building trust, understanding cultural nuances, and delivering consistent value over time. When you get these elements right, you can build partnerships that last years and continue growing."

This case demonstrates how Ukrainian technology companies can successfully establish and maintain long-term relationships with major Norwegian businesses, creating value that extends beyond individual projects to foster lasting technological collaboration between our countries.