How can videos and animation help your business?
Modern media space offers tons of ways to reach the clients, but explanatory videos become an integral part of communication between business and a customer.
This is a great opportunity to tell your customer the most important things about your business briefly, convincingly and stimulate him to find out more about your company.
In the course of his research, American Edgar Dale proved that after two weeks we are able to remember only 10% of what we read, but 50% of what we saw and heard at the same time. This is not surprising. After all, visual perception is a person’s priority channel of perception (we receive more than 80% of the information through our eyes), therefore, in the process of evolution, people have learned to trust this channel above all the rest. That is why videos are becoming an increasingly popular information medium in marketing.
The numbers prove that decisively. Let’s take a look:
- 8 billion video views per day, up from just 1 million in 2014.
- 100 million hours of video viewed per day.
- 500 million people watch videos every day.
- The number of videos posted per person increased by 75% globally in 2015.
- 5 billion video views per day.
- 3 billion hours of video are watched monthly.
- 300 hours of video are uploaded to YouTube every minute.
- 17% of all internet traffic flows through YouTube.
If you’re not producing videos that showcase your company, team, and/or products to your consumers, you are missing a huge opportunity. Animated videos can help you to convert more on every stage of your funnel. Use educational and branded videos to get people to know about your product.
When the client is on the decision stage you can use explainer videos, demos, and tutorials that illustrate exactly how your product functions and why it’s the best + Customer stories, case studies, and testimonials will greatly help you.
The things others tell or e-mail us have a significant impact on what we think, read, BUY. We try websites our neighbors recommend and vote for candidates our friends endorse. A 5-star review of a book on Amazon.com leads to approximately 20 more copies sold.
Hearing about a product or service from someone who has used it before helps ease those buying nerves. And what better way to deliver a testimonial than a video that puts viewers face-to-face with your customer and gives them a glimpse into their experience that text and photos simply cannot do.
So analyze your business and customers’ journey and you will see where you can bridge the gap. Website visitors might come to your website for the first time at any of the different buyer’s journey stages and it would be wonderful if you have content prepared for each and every stage.
In case you need help or advice on where to start, do not hesitate to take contact with Christina Khomyn, Client Partner Blue Carrot – an animation company and NUCC member. Do not miss a chance to meet up with them during our next business trip to Ukraine!